Valuation methods of data and machine learning (ML) models are essential to the establishment of AI marketplaces. Also, existing marketplaces that involve trading of pre-trained ML models call for an equitable model valuation method to price them. In particular, we investigate the black-box access setting which allows querying a model (to observe predictions) without disclosing model-specific information (e.g., architecture and parameters). By exploiting a Dirichlet abstraction of a model's predictions, we propose a novel and equitable model valuation method called model Shapley. We also leverage a Lipschitz continuity of model Shapley to design a learning approach for predicting the model Shapley values (MSVs) of many vendors' models (e.g., 150) in a large-scale marketplace.